Boost for microbrewers

09 March, 2012

A new scheme to give wider take-home distribution to Britain’s micro-brewed beers has been set up by the Society of Independent Brewers.

The initiative with logistics specialist Expect Distribution will see SIBA buy beer from individual brewers and sell it on to independent retail customers.

The scheme follows the model of the Direct Delivery Scheme, established by SIBA for the on-trade in 2003 and which now supplies beer to more than 2,000 pubs and bars. DDS is used by 81% of SIBA members, who on average receive 8% of their turnover through the scheme.

Expect Distribution will provide a consolidation service covering in-bound delivery, storage, picking, order assembly and onward delivery.

In a separate move, SIBA is launching a new “intelligent wholesale” business called Ooberstock.

Brewers who sign up will be able to manage online information about their beers, such as prices and promotions.

The fee for using the service will be linked to volumes sold.

SIBA is funding the initial Ooberstock set-up which will outsource main logistics elements to Kuehne & Nagel, BCW and iTrade Network.

“SIBA is continually exploring new ways to ease the route to market on behalf of its members,” said SIBA commercial director Nick Stafford. “These solutions will enable them to expand their distribution through on- and off-trade channels and deliver their quality local beers to a growing number of appreciative drinkers.”

SIBA says that 75% of its members sell bottled beer and that 18% of its members’ total production is bottled, with around 2,000 brands on the market. 

Some 38% of SIBA members are making bottle-conditioned beer on a regular basis, according to its 2012 Local Beer Report.




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