González Byass plans Tio Pepe En Rama re-run

09 March, 2012

González Byass is planning to release its unfiltered fino Tio Pepe En Rama for the third time this year. The wine will be launched at the London wine fair, but in the past two years much of it has sold ahead of its official release.

Senior business manager Paul Daniell told OLN: “It’s been such a success in the past two years that the trade almost expects us to do it now. 

“The first release was to celebrate the 175th anniversary of González Byass. We thought it would be a one-off but it went way beyond our expectations. 

“Every year there is a different expression because it depends on how the flor is and how it’s developing.”

The company is also planning to release a second limited edition Las Palmas range in the autumn. 

GB has taken on three new sales staff, targeting independents in London and north west England.

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