Winerack.co.uk goes live

09 March, 2012

Wine Rack’s transactional website is now live and the chain says online sales are going well. The retailer has given the website – winerack.co.uk – a soft launch with offers of 10% off six or more bottles of wine and 5% off six or more bottles of Champagne, with no consumer advertising yet.

Chairman Laki Christoforou said: “We decided to do a soft launch but it’s going really well. We are getting more and more orders every day, and we haven’t done any advertising at all except to mail out our catalogue.

“We are really happy with it – it’s going brilliantly.”

Wine Rack’s spring catalogue is now available in shops with a long wine list, a strong spirits selection and a small range of beers and ciders.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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