Winerack.co.uk goes live

09 March, 2012

Wine Rack’s transactional website is now live and the chain says online sales are going well. The retailer has given the website – winerack.co.uk – a soft launch with offers of 10% off six or more bottles of wine and 5% off six or more bottles of Champagne, with no consumer advertising yet.

Chairman Laki Christoforou said: “We decided to do a soft launch but it’s going really well. We are getting more and more orders every day, and we haven’t done any advertising at all except to mail out our catalogue.

“We are really happy with it – it’s going brilliantly.”

Wine Rack’s spring catalogue is now available in shops with a long wine list, a strong spirits selection and a small range of beers and ciders.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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