Carling launches 2.8% abv Zest

08 March, 2012

Molson Coors has launched a limited edition 2.8% abv, citrus-flavoured version of Carling – Carling Zest.

The brew is to be backed with a £1.9 million marketing campaign over the summer, including TV, press, outdoor and digital support.

Senior brand manager Annette Middleton said: “The mission we set our brewing and innovations team was clear – make us a drink perfect for the summer – and in Carling Zest, they’ve achieved just that. With its clear, fresh taste and a twist of citrus, Carling Zest is a perfect beer to enjoy with friends in the sun.”

Carling Zest is already available to the off-trade in four-packs and is to be followed by 12-packs and single bottles from March 18.

The beer will be launched in the on-trade in May, and it will be available until the end of September.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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