First Cape launches wine club

06 March, 2012

First Cape has launched an online wine club as part of its sponsorship of the British & Irish Lions tour of Australia.

The brand is also set to unveil new packaging promoting the sponsorship deal in April.

Steve Barton, joint UK director of brand owner Brand Phoenix, said: “Following considerable online customer research, we have significant plans for consumer engagement such as the bespoke British & Irish Lions ‘four-pack’ and exciting consumer competitions.” 

There will also be a programme of PR and marketing activity to promote the Lions Wine Club.




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What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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