First Cape launches wine club

06 March, 2012

First Cape has launched an online wine club as part of its sponsorship of the British & Irish Lions tour of Australia.

The brand is also set to unveil new packaging promoting the sponsorship deal in April.

Steve Barton, joint UK director of brand owner Brand Phoenix, said: “Following considerable online customer research, we have significant plans for consumer engagement such as the bespoke British & Irish Lions ‘four-pack’ and exciting consumer competitions.” 

There will also be a programme of PR and marketing activity to promote the Lions Wine Club.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter