Cockspur sponsors West Indies cricket

01 March, 2012

Cockspur rum has been named the official rum of West Indies cricket for the team’s tour of England this year.

The brand will use the partnership as the basis for consumer-facing activity including social media work, activity at the grounds and an on-pack promotion giving consumers the chance to win a trip to the brand’s home in Barbados.

UK brand head Philip McTeer said: “Cockspur has built up great brand awareness among cricket fans over the years and is continuing this strong association through its involvement with the West Indies cricket tour.

 “We’re proud to be an authentic rum from the West Indies island of Barbados and look forward to getting behind the ‘Windies’ team  this summer.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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