Cockspur sponsors West Indies cricket

01 March, 2012

Cockspur rum has been named the official rum of West Indies cricket for the team’s tour of England this year.

The brand will use the partnership as the basis for consumer-facing activity including social media work, activity at the grounds and an on-pack promotion giving consumers the chance to win a trip to the brand’s home in Barbados.

UK brand head Philip McTeer said: “Cockspur has built up great brand awareness among cricket fans over the years and is continuing this strong association through its involvement with the West Indies cricket tour.

 “We’re proud to be an authentic rum from the West Indies island of Barbados and look forward to getting behind the ‘Windies’ team  this summer.”

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