Majestic wins e-commerce award

29 February, 2012

Majestic has been given an award for its innovative use of online media.

The retailer was shortlisted against big names in e-commerce such as Google and House of Fraser, and won the prize for Innovation in Multichannel Marketing at the Econsultancy Innovation Awards.

Majestic was recognised for the web pages for each of its 176 stores and its effective use of Twitter.

The judges said: “Majestic successfully integrated its in-store and web experience, giving individual stores the ability to customise their own web pages to reflect what was happening in-store.

“A full-bodied strategy and vintage execution which allowed branches to engage simply and directly with wine lovers in the local community, and to harness the knowledge of in-store staff online.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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