Its new 70cl bottle is taller and slimmer than before, with bolder branding. It is now sealed with a foil sleeve and cork stopper instead of a plastic screw cap.
Gulnida Toichieva, of Snow Queen’s parent company Calibre Brands, said: “Snow Queen was first launched in 2005 to great critical acclaim, since when the only changes we have made to the bottle have been the addition of the numerous medals and awards we have been fortunate to win. This new design is sleeker and will have greater impact at point-of-sale, both for the on and the off-trade.”
Snow Queen is made from organic wheat, using sand-filtered artesian spring water and birch charcoal from Kazakh forests in the production process, and is distilled five times.