Easthope sells 24,000 bottles in 24 hours through Naked Wines

24 February, 2012

New Zealand winemaker Rod Easthope has pre-sold 24,000 bottles of unmade wine worth more than £280,000 in 24 hours after signing up with Naked Wines.

The ex-Craggy Range winemaker has created an exclusive range of wines for Naked Wines and is joining the online retailer as a consultant winemaker, as reported on offlicencenews.co.uk  on February 22.

The grapes for the first two wines  – a Sauvignon Blanc (rrp £8.99) and a Pinot Gris (rrp £7.99) from Hawkes Bay – are still hanging on the vine, but the wines are due to reach the UK in October.

They sold quicker than a case a minute on Naked Wines’ Marketplace platform, which allows winemakers to pitch parcels of wines directly to consumers to help raise cash.

Naked Wines chief executive Rowan Gormley said: “It’s fantastic to see our Angels rallying round and showing their support for Rod, and demonstrating the Naked model in action – which is driven by their loyalty and investment.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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