Bigger bottle for St Stefanus

22 February, 2012

Miller Brands has launched a 75cl version of its Belgian craft beer St Stefanus.

The bigger bottle will contain beer aged for at least six months, while the current 33cl bottle contains a brew aged for three months.

St Stefanus is brewed by the Van Steenberge brewery and the St Stefanus monastery, and was launched in the specialist off-trade and the on-trade in October.

It is a 7% abv unpasteurised high fermentation beer.

Miller Brands trade marketing director Lucy Jordan said: “Craft beers are increasing in popularity – the off-trade specialist beer market is growing at 21.4% according to Nielsen, compared to 3.1% for the total market. 

“St Stefanus is aimed at consumers who are passionate about craft beer and will seek out new, artisan products for a different taste experience. Belgian beers are particularly popular and command a 52% price premium over the average bottled lager in the off-trade, according to Nielsen, so there is a real opportunity to profit from consumers trading up.”  




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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