In the wake of the resignation of National Wine Month founder Ian Harris, of the WSET, Touch PR has written to wine businesses to ask them if they want to fund an event in 2012.
Last year’s inaugural National Wine Month ran in May with the theme Make Time for Wine, which featured in media, POS, and face-to-face education.
This year Touch hopes to run National Wine Month in the last quarter of the year to build awareness in the run-up to Christmas, and initial plans include a website with downloadable promotional tools, an education programme, social media activity, promotions and a media campaign.
So far the agency has been pledged around half the £50,000 cash it would need to run the push.
Touch PR director Amanda Baiden said: “Last year we launched the industry’s first generic wine promotion and saw the long term potential for the industry to combine its strengths to mutual benefit.
“While Ian Harris of WSET is unable to continue as the spiritual head due to his work obligations, he is supportive of the initiative, which we believe offers the industry a much-needed boost in turbulent times.
“We would urge the industry to contact us and commit to the initiative so we can decide whether to go ahead. There is no minimum or maximum amount but contributions last year were between £2,000 and £10,000 depending on the size of the business. Supporters will be featured in all communications and wines supplied used in editorial and promotional activity.”
To find out more contact Baiden on firstname.lastname@example.org.