Straplines on posters will focus on Belgium’s brewing history, the brewing techniques behind Stella Artois, and drive awareness of its chalice glass.
The posters will appear on roadside, London Underground, national rail and city centre digital screens, while a print campaign will run in men’s lifestyle media.
Marketing director for western Europe James Watson said: “Stella Artois has a rich advertising history and so it’s extremely important for us to continue that tradition. Our latest set of ads leverage the heritage of Stella Artois, both as an experienced brewer and as a traditional Belgian brand, which combined reflects the high quality of our product.
“Similarly, the image of the chalice also encapsulates the sleek and sophisticated nature of Stella Artois and its products, supporting our position as a premium lager brand. It is this simplicity, along with the strategic placement of the ads, that will ultimately drive the success of the campaign.”