New UK sales head for Viña Ventisquero

16 February, 2012

Viña Ventisquero has appointed a new UK sales director.

Bonifacio Correa is taking over from Americo Herndandez, who has moved to Shanghai to set up an Asian office for the winery after six years in the UK.

Correa was responsible for Viña Ventisquero’s multiple retail and on-trade business in Chile, and has been with the business since 2010.

Hernandez said: “We’re at a really promising stage of our development over here.  Bonifacio’s experience to date means he’s perfectly placed to pick up exactly where I’ve left off and continue to grow our environmentally friendly Yali and premium Ventisquero brands in this market. ”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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