The new look aims to give the brand more shelf-standout, with more foil and gloss embossing, while the gift carton is a “bold” departure from the traditional gift tube.
The bottles are now lighter-weight glass, and the cartons are recyclable, cutting Bowmore’s carbon footprint.
Kirsteen Beeston, head of brands at Morrison Bowmore Distillers, said: “We are excited to be taking Bowmore into a new era with this new gift box and bottle design. This has been a key priority focus for us over the past year as we wanted to ensure the design not only better represents the brand’s core values but also develops a stronger, more defined brand personality that consumers can engage with. We hope that this exciting change will contribute to our continued growth.”
Bowmore is distributed by Cellar Trends.