New look for Bowmore

07 February, 2012

Islay single malt whisky Bowmore has repackaged its UK and travel retail ranges with a new premium gift box and a refreshed bottle design.

The new look aims to give the brand more shelf-standout, with more foil and gloss embossing, while the gift carton is a “bold” departure from the traditional gift tube.

The bottles are now lighter-weight glass, and the cartons are recyclable, cutting Bowmore’s carbon footprint.

Kirsteen Beeston, head of brands at Morrison Bowmore Distillers, said: “We are excited to be taking Bowmore into a new era with this new gift box and bottle design. This has been a key priority focus for us over the past year as we wanted to ensure the design not only better represents the brand’s core values but also develops a stronger, more defined brand personality that consumers can engage with. We hope that this exciting change will contribute to our continued growth.”

Bowmore is distributed by Cellar Trends.




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter