Low-alcohol boost for Tesco

02 February, 2012

Low-alcohol wine sales in Tesco grew 3.4% to 1.9 million bottles over Christmas 2011, from 1.8 million bottles the year before.

The growth in sales of wines ranging from 0% to 5.5% abv came after the supermarket boosted its range with a number of new listings in September.

Wine category buying manager Claire Lorains said: “At Tesco we remain committed to helping customers drink responsibly. We offer a broad range of wine products to meet all customer needs and see the lighter-style wine market as an important and increasingly popular emerging category.” 

The range includes First Cape Café Collection, Banrock Station Light, Beachcomber, Encounter Bay and Eisberg.

Tesco also recently launched a range of 2.8% abv beers to grow its lighter alcohol offering.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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