Low-alcohol boost for Tesco

02 February, 2012

Low-alcohol wine sales in Tesco grew 3.4% to 1.9 million bottles over Christmas 2011, from 1.8 million bottles the year before.

The growth in sales of wines ranging from 0% to 5.5% abv came after the supermarket boosted its range with a number of new listings in September.

Wine category buying manager Claire Lorains said: “At Tesco we remain committed to helping customers drink responsibly. We offer a broad range of wine products to meet all customer needs and see the lighter-style wine market as an important and increasingly popular emerging category.” 

The range includes First Cape Café Collection, Banrock Station Light, Beachcomber, Encounter Bay and Eisberg.

Tesco also recently launched a range of 2.8% abv beers to grow its lighter alcohol offering.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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