Cono Sur gift packs to get independents' sales sparkling

01 February, 2012

Cono Sur is offering independent wine merchants POS packs with its Sparkling Brut and Sparkling Rosé, in a bid to drive sales for Valentine’s Day, Mother’s Day and Easter.

The packs include three custom-made gift tags – one for each occasion – as well as tissue paper for gift-wrapping, stickers and a self-standing A4 price board with tasting notes for both sparklers.

Cono Sur is also offering independents a free case of Sparkling Brut with every six cases of either sparkler they buy before March 16.

Brand manager Nicola Hale said: “Valentine’s Day, Mother’s Day and Easter are key trading periods for independent merchants so we’re delighted to be supporting them in driving sales this spring. 

“With consumers tightening their belts this year, Cono Sur Sparkling Brut and Sparkling Rosé provide a stylish gift at an appealing price point so we’re confident that these bespoke POS packs will help independent merchants to boost sales on these three occasions.”

To find out more call 01865 873713.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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