The company already has Jacob’s Creek and Campo Viejo in the 18.7cl category, but says New Zealand is not yet represented.
Channel director for wine Lee James said: “There is a retail opportunity for New Zealand in that category, which is growing at 28.5%. Sixty-five per cent of consumers who buy into that category only buy 18.7cl.”
The single-serve bottle is to retail for £2.69 and will be available from the end of this month.
The release came after Brancott Estate finalised its rebrand from Montana.
The brand has also released a smartphone app which allows consumers to play games, find out about tourism in New Zealand and match foods with Brancott Estate wines.