New label for Thatchers' Katy

19 January, 2012

Thatchers has redesigned the labels for its single varietal Katy cider. The 7.4% medium-dry cider has an oval label designed to highlight its style, abv and tasting notes, as well as creating a family identity with Thatchers' other premium heritage ciders, Thatchers 2011 Vintage and Katy Rosé.

Managing director Martin Thatcher said: “Katy was the first single variety cider we produced here at Myrtle Farm, and is a strong part of our heritage. It started as a niche cider we created for customers in our own cider shop and is now one of the most popular premium bottled ciders in the UK.

“We have been continually striving for exceptional quality and taste with Katy. With the new design, we hope to entice new drinkers to the brand while maintaining the loyalty of our existing customers. “We believe the packaging will appeal to customers who really know their cider, and appreciate authentic single varieties and special blends.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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