New label for Thatchers' Katy

19 January, 2012

Thatchers has redesigned the labels for its single varietal Katy cider. The 7.4% medium-dry cider has an oval label designed to highlight its style, abv and tasting notes, as well as creating a family identity with Thatchers' other premium heritage ciders, Thatchers 2011 Vintage and Katy Rosé.

Managing director Martin Thatcher said: “Katy was the first single variety cider we produced here at Myrtle Farm, and is a strong part of our heritage. It started as a niche cider we created for customers in our own cider shop and is now one of the most popular premium bottled ciders in the UK.

“We have been continually striving for exceptional quality and taste with Katy. With the new design, we hope to entice new drinkers to the brand while maintaining the loyalty of our existing customers. “We believe the packaging will appeal to customers who really know their cider, and appreciate authentic single varieties and special blends.”




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter