Distell’s Pongrάcz Rosé and Pongrάcz Brut are to be released in Morrisons stores around the country, rrp £14.99.
The brand, which has won awards in South Africa, is a Pinot Noir/Chardonnay blend.
Brand Phoenix joint UK director Steve Barton said: “Given the growth in the sparkling category, in particular over the Christmas period, and akin to the comparable expense of Champagne, Distell’s premium sparkling Pongrάcz has a real market opportunity.
“With an ever-growing repertoire of drinking occasions that are fast approaching, such as Valentine’s Day and Easter, sparkling wines are a real opportunity. We are working on some really exciting plans with Morrisons to further drive this growth.”
Morrisons Champagne and sparkling buyer Melissa Yorke said: “The appeal of the Pongrάcz packaging, as well as the added upside of no Common Customs Tariff on South African sparkling wines, should give Pongrάcz a real opportunity with Morrisons customers.”