New sparklers from Distell

17 January, 2012

Brand Phoenix and Distell have launched two new sparkling wines.

Distell’s Pongrάcz Rosé and Pongrάcz Brut are to be released in Morrisons stores around the country, rrp £14.99. 

The brand, which has won awards in South Africa, is a Pinot Noir/Chardonnay blend.

Brand Phoenix joint UK director Steve Barton said: “Given the growth in the sparkling category, in particular over the Christmas period, and akin to the comparable expense of Champagne, Distell’s premium sparkling Pongrάcz has a real market opportunity.  

“With an ever-growing repertoire of drinking occasions that are fast approaching, such as Valentine’s Day and Easter, sparkling wines are a real opportunity. We are working on some really exciting plans with Morrisons to further drive this growth.”

Morrisons Champagne and sparkling buyer Melissa Yorke said: “The appeal of the Pongrάcz packaging, as well as the added upside of no Common Customs Tariff on South African sparkling wines, should give Pongrάcz a real opportunity with Morrisons customers.”

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