McMillan has worked for BBR since 2006 in a variety of roles, covering retail, sales, operations, customer service, international business development, HR and logistics, and will take up his new role in May.
Wine Society chairman Sarah Evans said: “Robin will bring a fresh approach and new ideas. We are impressed by his energy, his understanding and appreciation of the mutual model, his attention to detail and focus on member service. His extensive experience of the wine industry is a real bonus.
“Robin joins us at a very important time for the society – last year we were voted Merchant of the year in the International Wine Challenge. But with a tough economic environment and fierce competition, there is much to do to ensure that the society remains at the forefront of the industry and continues to supply members with high quality, good value wines.”
McMillan said: “It has been a privilege and a pleasure to have worked for BBR and I now consider myself equally fortunate to be joining another great organisation. The mutual model demands an overriding focus on members and service rather than profits and growth and is almost unique in the wine trade, making it a very attractive prospect with, I believe, great further potential.
“I am tremendously excited at the prospect of working with the committee, executive team and all of the Wine Society staff to ensure that we provide and enhance services that are relevant to members while continuing to offer outstanding value for money.”