Beefeater launches London pack

17 January, 2012

Beefeater gin has launched a limited edition pack to celebrate its London heritage.

The Forever London pack, featuring sketches of Thames landmarks and characters including a man in a bowler hat, will launch with 35cl bottles this month, before extending to 70cl bottles in March.

It will be available in Tesco and Waitrose.

Pernod Ricard UK marketing controller Vicky Wood said: “Beefeater, the only major gin still distilled in the heart of the capital, is a truly iconic London brand. As such, we believed it was important to launch a limited-edition pack celebrating our heritage, at the beginning of a year so significant to many Londoners.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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