Blue Nun launches 5.5% abv range

13 January, 2012

Blue Nun has launched a low-alcohol range of wines at 5.5% abv.

The range, called Delicate, comprises a still Crisp Fruity White and Crisp Fruity Rosé (rrp £3.99), and a Sparkling White and Sparkling Rosé (rrp £5.99).

The brand said it was a natural step to introduce a 5.5% abv version of its naturally lighter German wines.

The launch follows a number of launches, range extensions and revamps in the lighter wine category, which take advantage of a tax break for wines up to 5.5% abv.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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