Pre-mix Challenge results revealed

11 January, 2012

Pre-mixed drinks scooped a host of awards in the 2012 Pre-mixed Drinks Challenge, run by OLN’s sister paper Drinks International.

Five gold medals were awarded – to Sierra Margarita from Borco International, Coppa Cocktails Strawberry Daiquiri by Toorank, Piña Colada and Strawberry Daiquiri from Funkin and Manchester Drinks’ My Cocktail Mojito.

The winners were chosen from products entered from New Zealand, Mexico, France, Holland, Germany, the US and the UK by a panel of judges in a blind tasting.

The judges were Dave Broido, senior trainer at Shaker UK, WSET marketing manager Chris Kelly, Hi Spirits brand ambassador Andy Dennett, Bacardi Brown-Forman product training and mixology head Ian McLaren, Bar Wizards co-owner Neil Garner and Hamish Smith, news editor of Drinks International.

The drinks were judged in five categories: Classic Alcoholic Drink/Mixer Combo, Contemporary Alcoholic Drink/Mixer Combo, Ready-Made Classic Cocktail, Classic Cocktails – consumer adds alcohol, and Others.

There was also a design and packaging round. Judges reported that the drinks that scored highly tended to contain fresh fruit rather than not synthetic flavourings, discernible spirits, and to stick to the traditional ingredients of the cocktail. They felt the category was diversifying and becoming increasingly ambitious in what it will take on.

Here are the results:

GOLD WINNERS

Sierra Margarita – Borco International

Coppa Cocktails Strawberry Daiquiri – Toorank

Strawberry Daiquiri – Funkin

Piña Colada – Funkin

SILVER WINNERS

Vodka Mojito – VnC Cocktails

Viking Fjord Cosmo – Arcus

Light Margarita – Jose Cuervo

Coppa Margarita – Toorank

Piña Colada – Sainsbury’s

Coppa Cocktails Sex on the Beach – Toorank

Bloody Mary – Sainsbury’s

Raspberry Flirtini – Dirty Blonde Cocktails

Mojito – Funkin

VK Cheeky Mixed Fruit – Global Brands

Gin & Pick Grapefruit Juice – G&J Greenall

Gin Sin – G&J Greenall

BRONZE WINNERS

Gin & Tonic – G&J Greenall

Gin & Diet Tonic – G&J Greenall

The Authentic Cocktail Company Mojito – Manchester Drinks Company

Coppa Cocktails Mojito – Toorank

Ginger Mojito – Sainsbury’s

Viking Fjord Mojito – Arcus

Viking Fjord Raspberry Mojito – Arcus

Cosmopolitan – Manchester Drinks Company

Coppa Cocktails Cosmopolitan – Toorank

Pomegranate Cosmopolitan – VnC Cocktails

Mango Daiquiri – VnC Cocktails

Strawberry Daiquiri – VnC Cocktails

Coppa Cocktails Piña Colada – Toorank

The Authentic Cocktail Company On The Beach – Manchester Drinks Company

After Dark Martini – Sainsbury’s

Blood Orange Mimosa – Dirty Blonde Cocktails

Passion Fruit Caprioska – VnC Cocktails

Vodka Apple – Cell Drinks

Vodka Caffeine & Taurine Reverb – Cell Drinks

Gin Fizz – G&J Greenall

DESIGN & PACKAGING

GOLD WINNER

My Cocktail Mojito – Manchester Drinks

SILVER WINNER

Dirty Blonde Cocktails Raspberry Flirtini – Kristen Raskopf

BRONZE WINNERS

The Authentic Cocktail Company On The Beach – Manchester Drinks

Coppa Cocktails Mojito – Toorank

Coppa Cocktails Margarita – Toorank

Pacific Mai Tai – VnC Cocktails




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