Innis & Gunn makes marketing appointment

20 December, 2011

Scottish brewer Innis & Gunn has appointed Lucy Cross to help drive brand growth and market share.

The news follows the company’s recent announcement that it was embarking on its largest recruitment drive since the business was formed in 2003, more than doubling in size from 12 to 25 staff.

Crossjoins from Bacardi Martini, where she gained over five years’ brand management experience across a portfolio of brands within the group. 

Dougal Sharp, managing director at Innis & Gunn, said: “We’re a young business with big growth ambitions and Lucy ticked all the right boxes in what we were looking for in a marketing manager.”

Innis & Gunn has three core products in its range: Original, Blonde and Rum Cask, as well as a number of limited edition beers. It is available in seven countries: the UK, US, Canada, Sweden, Ireland, Finland and Norway.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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