Innis & Gunn makes marketing appointment

20 December, 2011

Scottish brewer Innis & Gunn has appointed Lucy Cross to help drive brand growth and market share.

The news follows the company’s recent announcement that it was embarking on its largest recruitment drive since the business was formed in 2003, more than doubling in size from 12 to 25 staff.

Crossjoins from Bacardi Martini, where she gained over five years’ brand management experience across a portfolio of brands within the group. 

Dougal Sharp, managing director at Innis & Gunn, said: “We’re a young business with big growth ambitions and Lucy ticked all the right boxes in what we were looking for in a marketing manager.”

Innis & Gunn has three core products in its range: Original, Blonde and Rum Cask, as well as a number of limited edition beers. It is available in seven countries: the UK, US, Canada, Sweden, Ireland, Finland and Norway.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter