Tetley's raises a glass to ITV4 deal

18 December, 2011

Tetley’s will appear on TV for 47 hours a week as part of a deal with ITV4.

The ale brand has refreshed the sequence it uses on the commercial channel, which uses the strapline Tetley’s Sponsors Real Men’s TV.

The move follows the brand’s recent redesign and is part of a £5 million campaign.

David Scott, customer marketing director at Carlsberg UK, said: "Tetley's is currently enjoying one of the largest marketing campaigns in the ale sector and the impact on sales speak for themselves. 

“In these challenging times, it is more important now than ever to stock a beer that consumers want to see and will purchase."




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter