Tetley's raises a glass to ITV4 deal

18 December, 2011

Tetley’s will appear on TV for 47 hours a week as part of a deal with ITV4.

The ale brand has refreshed the sequence it uses on the commercial channel, which uses the strapline Tetley’s Sponsors Real Men’s TV.

The move follows the brand’s recent redesign and is part of a £5 million campaign.

David Scott, customer marketing director at Carlsberg UK, said: "Tetley's is currently enjoying one of the largest marketing campaigns in the ale sector and the impact on sales speak for themselves. 

“In these challenging times, it is more important now than ever to stock a beer that consumers want to see and will purchase."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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