Banrock Station teams up with WeightWatchers

08 December, 2011

Banrock Station Light has teamed up with WeightWatchers as part of a £1 million marketing investment from Accolade Wines.

The brand will be advertising in the WeighWatchers magazine, as well as on its website and weekly email newsletter. The message will focus on its “60 calories per 125ml glass, 100% taste” proposition.

Print advertising will appear in national consumer press, including Hello, Glamour, OK and Good Housekeeping magazine.

The six-month campaign begins in January and is predicted to reach 5 million women.

Brand manager Neil Marolia said: “We are confident that with a quality product and an on-target marketing strategy, Banrock Station Light can take the lead in the market, as the number one lighter drinking option with a taste consumers enjoy.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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