Westons and Marco Pierre White launch cider

07 December, 2011

Westons has teamed up with chef Marco Pierre White for the launch of a new cider.

The Governor is an oak-aged cider developed to accompany traditional British dishes such as bangers and mash and roast dinners.

The 4.8% cider is available in 50cl bottles and has an exclusive listing with Morrisons until February.

White said: “The Governor is like an apple bellini – fresh, fruity and smooth with an elegant mouthfeel.

“Without question, Westons produces the greatest commercial cider in the world.

“My mother taught me as a young boy that a tree without roots is just a piece of wood. Westons has very long roots.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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