Kiss cover features in Smirnoff ads

07 December, 2011

A version of the Kiss song Crazy Crazy Nights features in a £1 million pre-Christmas ad campaign for Smirnoff.

Two versions of an ad will screen on TV and in cinemas for the rest of this month. 

The campaign is a celebration of moments from the Diageo vodka brand’s Nightlife Exchange Project events programme which ran in 50 countries in November.

Neil Skinner, marketing manager for Smirnoff in the UK, said: ”Crazy Crazy Nights is a classic song and the ad showcases brilliant original nightlife of which Smirnoff is at the heart.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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