Ads and on-pack for Chivas

22 November, 2011

Pernod Ricard UK is backing its Chivas Regal Scotch whisky brand with outdoor advertising at high-footfall London sites, including Canary Wharf and locations in the City.

The pre-Christmas campaign includes a special creative treatment at Bank tube station.

There will also be an on-pack promotion on 12 Year Old with the chance for consumers to win a training session with ex-England rugby union star Mike Catt.

There are also 50 limited-edition signed rugby shirts to be won.

Marketing controller Vicky Wood said: “We believe our targeted advertising, supported by this promotion, is an exciting proposition for our target audience.”





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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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