Ads and on-pack for Chivas

22 November, 2011

Pernod Ricard UK is backing its Chivas Regal Scotch whisky brand with outdoor advertising at high-footfall London sites, including Canary Wharf and locations in the City.

The pre-Christmas campaign includes a special creative treatment at Bank tube station.

There will also be an on-pack promotion on 12 Year Old with the chance for consumers to win a training session with ex-England rugby union star Mike Catt.

There are also 50 limited-edition signed rugby shirts to be won.

Marketing controller Vicky Wood said: “We believe our targeted advertising, supported by this promotion, is an exciting proposition for our target audience.”





Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter