Ads and on-pack for Chivas

22 November, 2011

Pernod Ricard UK is backing its Chivas Regal Scotch whisky brand with outdoor advertising at high-footfall London sites, including Canary Wharf and locations in the City.

The pre-Christmas campaign includes a special creative treatment at Bank tube station.

There will also be an on-pack promotion on 12 Year Old with the chance for consumers to win a training session with ex-England rugby union star Mike Catt.

There are also 50 limited-edition signed rugby shirts to be won.

Marketing controller Vicky Wood said: “We believe our targeted advertising, supported by this promotion, is an exciting proposition for our target audience.”

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know