Online retailer launches DIY whisky blending service

21 November, 2011

Master of Malt has launched a service that allows whisky lovers to blend their own whisky. 

Consumers can use a set of sliders on one of the online retailer's web pages to adjust the quantities of 10 different whiskies to make their own blend.

The price of a full bottle, or a six-bottle case, of the finished blend varies according to the quantities of each constituent whisky used, with prices adjusted in real-time as visitors to the site adjust the sliders.

To help create the blend, Master of Malt is also selling a home blending kit containing samples of each of the 10 different blending whiskies - which include malt and grain base whiskies, single malts for the core of the blend, and some very old and rare spirits.

The kit – priced £49.95 – also contains measuring equipment, a conical flask and a tasting glass for creating the blend, before ordering a full bottle, which can be personalised with the creator's name.


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Is blended Scotch overshadowed by single malt in retailers?

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