The new design makes the Nottage Hill name and a sketch of its vineyard more prominent on the label.
To back the revamp, Accolade is making Nottage Hill the focus of its sponsorship of Come Dine With Me until the end of this year. The brand has also been showcased at the BBC Good Food Show events this month.
Marketing controller Neil Anderson said: “Nottage Hill is a key part of our history and through the bold new packaging we want to re-tell the story of Thomas Nottage Hardy, our founder’s nephew who worked for the family business for 66 years, having started as a 15-year-old boy. Nottage Hill itself was named in honour of him. It is a vineyard on the slopes behind the old Upper Tintara winery and can still be visited today.
“This significant marketing investment reflects the importance of Hardys Nottage Hill, which has a rich heritage and identity we want to champion, we are confident that the new design, with its substantial marketing support, will help to further drive sales of Hardys Nottage Hill.”