Talisker sponsors Atlantic rowing race

18 November, 2011

Talisker Whisky has signed up as the title sponsor of rowing race the Atlantic Challenge.

The race sees each crew row some 3,000 miles in tough conditions, and is known as the world’s toughest rowing race.

It launches on December 4 in the port of San Sebastian de la Gomera in the Canary Islands and ends at Port St Charles in Barbados, with successful competitors expected to arrive in the Caribbean from mid-January onwards.

Talisker’s Europe brand manager at Diageo Ben Booth said: “For many of its adorers, Talisker Whisky, made by the sea in the Isle of Skye, represents passion, confidence, challenge and achievement – uncompromising emotions that will characterise the daring participants in the Talisker Whisky Atlantic Challenge.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter