Shoppers to help Oddbins pick Xmas case

17 November, 2011

Oddbins is enlisting the help of consumers to select a mixed case of wines for Christmas.

The chain offers its Oddbins Christmas Case every year, but this year shoppers in its stores can help choose which wines will go in the case.

For the four weekends from November 19 to December 11, Oddbins shops will have six wines open on taste. 

Shoppers can pick their three favourites, and the most popular will be picked for the case.

Each branch will be offering one case in a prize draw for shoppers who vote for the wines.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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