Shoppers to help Oddbins pick Xmas case

17 November, 2011

Oddbins is enlisting the help of consumers to select a mixed case of wines for Christmas.

The chain offers its Oddbins Christmas Case every year, but this year shoppers in its stores can help choose which wines will go in the case.

For the four weekends from November 19 to December 11, Oddbins shops will have six wines open on taste. 

Shoppers can pick their three favourites, and the most popular will be picked for the case.

Each branch will be offering one case in a prize draw for shoppers who vote for the wines.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter