The new campaign is called Always Stay True and will run on Channel 4, Channel 5, Sky and ITV2 during prime-time TV shows such as Jamie Oliverís Great Britain, CSI, Greyís Anatomy and Iím a Celebrity.
A 30-second ad has been directed by Australian film director David Deneen and will run until December 14.
Pernod Ricard UK deputy managing director Simon Thomas said: ďThis new campaign highlights the importance of always staying true to yourself, which for Jacobís Creek has always centred on staying true to our heritage, our values and our passion for making great-tasting quality wines.†
ďThe five-week advertising campaign will allow us to increase awareness of our premium range by specifically showcasing our premium Jacobís Creek Reserve portfolio, while deepening consumer engagement and by highlighting how the wines Ďstay trueí to the character of their region.Ē
Jacobís Creek has also recently partnered with Something for the Weekend chef Simon Rimmer to create a series of regionally focused recipes to showcase its Reserve range through Facebook and broadcast promotions, as well as regional print competitions.†
The marketing campaign comes a month after Jacobís Creek was ranked third in the Worldís Most Admired Wine Brand poll by OLNís sister magazine Drinks International.