Three Barrels offers £1,000 cash prize

15 November, 2011

First Drinks Brands is launching a neck collar campaign for Three Barrels, offering consumers the chance to win £1,000 as part of its Ultimate Moments marketing campaign.

There will be neck collars on 90,000 70cl bottles of the brandy, giving consumers the opportunity to win the cash to indulge in their own “ultimate moment”.

The promotion aims to encourage trial in the run-up to Christmas.

Senior brand manager Oliver Dickson said: “Three Barrels continues to enjoy strong growth and remains the number one brandy in the UK market. We have grown the brand in value by 11% in the past year and with Christmas proving to be instrumental for sales, we are committed to investing in the brand at this key time of year. 

“This promotion is a way for us to give something back to our loyal consumers and thank them for their continued support throughout the year. We look forward to further cementing our position in the market in 2012 by encouraging trial with new consumers to boost sales and profits for the trade.”

Three Barrels is worth £39 million in a £232 million brandy category. The brand, which comes in 70cl and 35cl bottles, is growing at 11% compared to 5.7% for the overall brandy category, according to Nielsen.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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