Teacher's launches Christmas gift pack

10 November, 2011

Maxxium UK has launched a gift carton for Teacherís blended Scotch whisky Ė the brandís first since 1988.

The carton is for 70cl bottles of Teacherís and is part of a strategic investment in the brand.

Maxxium managing director Peter Sandstrom said: †ďTeacherís is one of the only blends to be in a gift carton this Christmas, which will provide an enhanced on-shelf presence, and appeal to consumers looking for a premium and authentic blend this festive season. It is well known for having an exceptionally high malt proportion, guaranteed to be at least 45%, which really delivers a unique and balanced blended whisky with tastes of full rich malts and maturity.Ē

Teacherís 70cl will also be available in a £12.49 price-marked pack in cash and carries over the Christmas sales season.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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