The company beat finalists including Lovefilm, Feather & Black and Entertainment Magpie.
The award, which was judged by a panel of 100 chief executives and senior directors from all over the country, was presented by Chancellor of the Exchequer George Osbourne.
He said: “You embody the spirit of enterprise that must be at the heart of Britain’s economic future.”
The juding panel commented: “Naked Wines has created an innovative approach to putting suppliers in direct contact with the customer. It’s used the internet to revolutionise a tried and tested model to bring extra value to all stakeholders. Naked Wines is a great example of how the internet and e-commerce can revolutionise a market – as well as a business.”
Naked Wines founder Rowan Gormley said: “When we launched, we knew we had to create a game-changing model to make our mark, and by bringing customers and winemakers together through the power of the web, we’ve created 85 delicious new wines which otherwise wouldn’t exist – and stripped away a lot of the pretence and stuffiness typically associated with an age-old industry.”
Naked Wines has recruited more than 200,000 customers since it launched in December 2008. It has grown by more than 100% year on year and is on course to turn over £25 million this financial year.