Aitken Wines in Dundee, Christopher Piper Wines in Ottery St Mary, Devon, Corkscrew Wines in Carlisle, Great Horkesley Wine Centre in Colchester and Leamington Wine in Leamington Spa have each won £500 and a trip to Chile in January 2012 for promoting Chilean wine in September.
The generic body said this year’s entries were outstanding, and featured tastings and events, supported by newsletters and social media activities.
Wines of Chile’s Europe director Michael Cox said: “We were particularly impressed with the breadth of the ranges at merchants entering and the real commitment to providing their customers with choice and quality.
“The winning merchants showed real enthusiasm for Chile in their communications, through tasting events, local newspapers, radio, newsletters and in-store displays.”
This year an online public vote – which entrants could ask their customers to take part in – counted towards the final decisions, and was particularly successful for Corkscrew Wines, Christopher Piper Wines and Great Horkesley Wine Centre.
Five runners-up – Ex Cellar in London and Surrey, QP Wines in Llanelli, Camarthenshire, Meadows Wine in Edinburgh, Park Vintners in London and Rodney Densem Wines in Nantwich – each won £500.