The ads will run on ITV2 on Wednesday, Thursday and Friday evenings from mid-November, and remind consumers the cider is “now available at your local watering hole”.
European marketing manager Sian Ballantine said: “Given the progress Savanna has made it is important to build awareness further at the start of a vital trading period. Savanna is the third largest-selling cider worldwide and although still relatively new in the UK, is making great strides here.
“We have invested heavily in the brand, because we recognise there is considerable potential given the reception it has received and the unique proposition.
“This second tranche of investment will reinforce Savanna’s presence in the take-home and on-trade sectors during what is a busy sales period in the run-up to Christmas.”
The 10-second ads will appear during breaks from programmes such as You’ve Been Framed, the Cube and feature films, and are expected to reach 2.5 million 20 to 35-year-olds.
The summer ad campaign, which ran on Channel 5 and several ITV1 regions, reached 87% of the adult population and was backed by radio promotions, in-store sampling and on-trade activities.
It was part of a record investment in Savanna by brand owner Distell this year. Savanna is distributed by Babco UK.