Free Run Wines launches Rueda range

24 October, 2011

Free Run Wines and Felix Solis Avantis have launched a range of Spanish whites from Rueda. 

Blume was originally developed for the domestic market, where it has become the top off-trade brand from Rueda. It has also done well in the German on-trade.

The range comprises three wines – a traditional Rueda blend, with proportions of Verdejo, Viura and Sauvignon Blanc varying from vintage to vintage, a varietal Sauvignon Blanc and a varietal Verdejo.

Marketing manager Rachel Robinson said: “Consumer demand for fresher, lighter styles of white wine is driving interest in aromatic varietals in the UK, as demonstrated by the phenomenal growth of Pinot Grigio and Sauvignon Blanc. 

“We’re now at a crossroads where many of these consumers are looking around for something new, but still with a similar taste profile. The Blume range is well-positioned to capitalise on these trends, with a brand that has been specifically designed to appeal to female consumers, with wines including a classic Rueda blend as well as international varietals like Sauvignon Blanc.”

Blume is to launch in Budgens in November. 




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter