Festive campaign for Stone's

12 October, 2011

Accolade Wines has launched an off-trade push for Stone’s Original ginger wine in the run-up to Christmas.

The brand will be on feature and display in all the major grocers over the next three months and has recently won a number of new convenience listings.

Accolade said Stone’s has 75% of the branded ginger wine market, and is five times bigger than its closest rival.

Marketing controller Neil Anderson said: “As the winter nights close in, we all know it is Stone’s time. Consumers are showing an increasing taste for ginger and Christmas is particularly strong time for the brand. You only need to back one winner in ginger wine and that is Stone’s.”

Stone’s spin-off Ginger Joe was recently launched in a four-pack in Tesco.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter