Festive campaign for Stone's

12 October, 2011

Accolade Wines has launched an off-trade push for Stone’s Original ginger wine in the run-up to Christmas.

The brand will be on feature and display in all the major grocers over the next three months and has recently won a number of new convenience listings.

Accolade said Stone’s has 75% of the branded ginger wine market, and is five times bigger than its closest rival.

Marketing controller Neil Anderson said: “As the winter nights close in, we all know it is Stone’s time. Consumers are showing an increasing taste for ginger and Christmas is particularly strong time for the brand. You only need to back one winner in ginger wine and that is Stone’s.”

Stone’s spin-off Ginger Joe was recently launched in a four-pack in Tesco.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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