Brewdog launches beer made on the sea floor

11 October, 2011

Brewdog’s latest off-the-wall contribution to the beer world is an IPA brewed under the North Sea.

Sunk Punk is a 7.1% abv brew containing maritime-themed ingredients such as buckweed, distilled sea salt and rum.

The beer was produced in a fermentation tank lowered to the sea floor off the Scottish coast earlier in the summer.

Brewdog co-founder James Watt said the beer had been produced in an attempt to lift an ancient witch’s curse on a fisherman said to be the cause of storms on the Scottish shoreline.

Watt said: “This is history in a glass. This is human achievement. This is science meets superstition. This is the latest marketing gimmick from Brewdog.”

The beer is a limited edition of 960 bottles which are selling on the brewery’s website for £9.99 each.





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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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