ISC trophies announced

11 October, 2011

The winners of the International Spirits Challenge trophies have been announced.

Hundreds gathered at an awards ceremony in London to honour the top producers, retailers and marketers in the spirits industry.

The prestigious distiller of the year trophy, which is calculated on a points systems depending on the number of medals awarded, went to Chivas Brothers.

William Grant & Sons took the supreme champion award for its Balvenie Portwood whisky.

The 2011 outstanding contribution award went to ISC veteran Nicholas Faith and the excellence in craftsmanship, for smaller-scale producers, went to Destileria Sierra Unidas, Borco.

Christian Davis, editor of OLN's sister publication Drinks International, which hosted the event, said: "It's been a great night. A real celebration of everything that is good about the spirits industry.  We had the highest number of entries and the banqueting suite at the Marriott was heaving with the great and the good of the industry.

"If the ISC is anything to go by, the spirits industry is in rude health. An emphasis on quality – always quality, plus consumer-focused innovation – is what keeps this business above the rest."

Here is the full list of winners:

Gin trophy winners:

Hendrick’s Gin, William Grant & Sons

Sainsbury’s Blackfriars Gin, G&J Greenall

Tanqueray Ten, Diageo

Liqueurs trophy winners:

Crème de Cassis Supercassis, Pages Vedrenne

Tequila trophy winners:

Excellia Reposado, EWG Spirits & Wine

Sierra Tequila Milenario Reposado, The Drinks Company

Vodka trophy winners:

Russian Challenge Original, Rusimport

Heaven Luxury, LTD Arline

Altanturuu, APU Joint Stock Company

Brandy/Cognac trophy winners:

KWV 10 Year Old Brandy, KWV

Cognac Leyrat XO Vieille Reserve, ABK6 Cognac

Rum trophy winners:

Havana Club Añejo 15 Años, Havana Club International, Pernod Ricard

Whisky trophy winners:

Invergordon Single Grain – 1973,Whyte and Mackay

Kingdom 30 Year Old, Hiscot Co 

The Balvenie Portwood, William Grant & Sons 

Midleton Barry Crockett Legacy, Irish Distillers  

ISC design and packaging awards:

1. Most Innovative Pack Format – VOD-K by Fryd Food & Drink

2. Most Innovative Graphic Design – La Maison Fontaine by Metropolitan Spirits

3. Best Design & Packaging for Travel Retail – Bushmills  Irish whiskey range

Best Overall Design & Packaging – La Maison Fontaine by Metropolitan Spirits

Retailer awards:

1. UK Multiple Spirits Retailer 2011

Winner: Waitrose

2. UK Independent Spirits Retailer 2011

Winner: The Whisky Exchange

3. Multiple International Spirits Retailer 2011

Winner: La Maison du Whisky

ISC marketing awards:

Best Launch Campaign: The John Walker – Diageo

Best Advertising Campaign: Beefeater – Forever London – Chivas Brothers

Best Digital and Social Media Campaign: Smirnoff Be There – Diageo

Best PR Campaign: Buchanan’s Forever – Diageo

Overall Champion: Smirnoff Be There - Diageo

Overall cocktail challenge champion 2011:

Le Flip C’est Chic – Noille Prat Dry - by Bacardi Global Brands

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