New look for Cobra beer

10 October, 2011

Cobra beer is being given a brand redesign later this month.

The new look is aimed at emphasising the beer’s premium positioning and that it can be enjoyed on any occasion, not just with Indian food, the market on which the brand was orginally built.

The brand’s founder, Lord Karan Bilimoria, said: “It is an exciting time for Cobra as we start our journey to lead the Molson Coors world beer category and ultimately become a top 10 brand in the UK.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter