New look for Cobra beer

10 October, 2011

Cobra beer is being given a brand redesign later this month.

The new look is aimed at emphasising the beer’s premium positioning and that it can be enjoyed on any occasion, not just with Indian food, the market on which the brand was orginally built.

The brand’s founder, Lord Karan Bilimoria, said: “It is an exciting time for Cobra as we start our journey to lead the Molson Coors world beer category and ultimately become a top 10 brand in the UK.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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