New look for Cobra beer

10 October, 2011

Cobra beer is being given a brand redesign later this month.

The new look is aimed at emphasising the beer’s premium positioning and that it can be enjoyed on any occasion, not just with Indian food, the market on which the brand was orginally built.

The brand’s founder, Lord Karan Bilimoria, said: “It is an exciting time for Cobra as we start our journey to lead the Molson Coors world beer category and ultimately become a top 10 brand in the UK.”




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Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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