Cono Sur cooks up recipe book promotion

10 October, 2011

Cono Sur Chilean wine is offering a free recipe book by chef Paul Merrett in an on-pack promotion on its Bicycle range.

The promotion will offer consumers the chance to claim a copy of Merrett’s Allotment Chef, worth £12.99, when they purchase two or more bottles of Cono Sur’s Pinot Noir, Viognier, Organic Pinot Noir and Organic Sauvignon Blanc varietals.

The promotion is running in Tesco, Morrisons, Waitrose, Sainsbury’s and the Co-op.

The initiative is part of Cono Sur’s ongoing Green Cooks marketing campaign, which has seen the brand target consumers with an interest in sourcing food sustainably.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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