Limited edition pack for Grand Marnier

10 October, 2011

Diageo is to supply a limited edition Grand Marnier bottle to luxury retailers and selected wholesalers until December.

The new design features a white lacquer background with a red ribbon splash across the front of the bottle.

It follows two previous limited editions and will be listed in Selfridges, Harvey Nichols and Harrods.

The bottle will be supported in-store by display units and POS.

Brand ambassador Julien Lafond said: “Experience shows that limited edition bottles generate further sales in the run-up to Christmas.

“We want to maximise the growing consumer appetite for orange liqueurs and encourage trial and purchase as gifts.”





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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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