Limited edition pack for Grand Marnier

10 October, 2011

Diageo is to supply a limited edition Grand Marnier bottle to luxury retailers and selected wholesalers until December.

The new design features a white lacquer background with a red ribbon splash across the front of the bottle.

It follows two previous limited editions and will be listed in Selfridges, Harvey Nichols and Harrods.

The bottle will be supported in-store by display units and POS.

Brand ambassador Julien Lafond said: “Experience shows that limited edition bottles generate further sales in the run-up to Christmas.

“We want to maximise the growing consumer appetite for orange liqueurs and encourage trial and purchase as gifts.”





Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter