Limited edition pack for Grand Marnier

10 October, 2011

Diageo is to supply a limited edition Grand Marnier bottle to luxury retailers and selected wholesalers until December.

The new design features a white lacquer background with a red ribbon splash across the front of the bottle.

It follows two previous limited editions and will be listed in Selfridges, Harvey Nichols and Harrods.

The bottle will be supported in-store by display units and POS.

Brand ambassador Julien Lafond said: “Experience shows that limited edition bottles generate further sales in the run-up to Christmas.

“We want to maximise the growing consumer appetite for orange liqueurs and encourage trial and purchase as gifts.”

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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