New look for Bud cans

06 October, 2011

Budweiser has revamped its cans, with a red “bow tie” sitting behind the Budweiser logo on the new-look version.

The redesign is the 12th new look for for Budweiser since it first launched in cans in 1936, and will also go on the brand’s secondary packaging.

European marketing director Iain Newell said: “Budweiser’s success is rooted in aspects of the beer that will never change – from its crisp, refreshing taste, to our unwavering commitment to quality and the enormous pride we take in each batch. These things have remained – and will remain – the same since Budweiser was perfected by Adolphus Busch in 1876. 

“Our refreshed packaging designs have an updated, contemporary look, dramatising the iconic Budweiser bowtie, and incorporating longstanding brand hallmarks.  We’re confident that the design will not only appeal to our loyal Budweiser drinkers but also attract new consumers.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know