Price-marked packs for Southern Comfort

05 October, 2011

Bacardi Brown-Forman Brands has brought back price-marked packs of Southern Comfort for the festive season.

Price-marked 35cl (£8.99) and 70cl (£14.99) bottles will be available exclusively to independents and convenience stores through cash and carries.

Southern Comfort first introduced price-marked packs in spring to boost summer sales. Research by HIM has found that 71% of consumers are more likely to buy a product that has its price clearly displayed.

Senior brand manager Susie Modhawadia said: “The price-marked packs performed really well when trialled earlier this year, so we are delighted to be able to offer them to independent and convenience store retailers for the second time. "With value for money being a large concern for consumers, highly visible PMPs reassure them they are getting value for money from their convenience store on a premium spirit brand."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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