Price-marked packs for Southern Comfort

05 October, 2011

Bacardi Brown-Forman Brands has brought back price-marked packs of Southern Comfort for the festive season.

Price-marked 35cl (£8.99) and 70cl (£14.99) bottles will be available exclusively to independents and convenience stores through cash and carries.

Southern Comfort first introduced price-marked packs in spring to boost summer sales. Research by HIM has found that 71% of consumers are more likely to buy a product that has its price clearly displayed.

Senior brand manager Susie Modhawadia said: ďThe price-marked packs performed really well when trialled earlier this year, so we are delighted to be able to offer them to independent and convenience store retailers for the second time. "With value for money being a large concern for consumers, highly visible PMPs reassure them they are getting value for money from their convenience store on a premium spirit brand."

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know