Wells & Young's buys McEwan's

04 October, 2011

Wells & Young’s has bought Scottish beer brands McEwan’s and Younger’s from Heineken UK.

McEwan’s draught ales are brewed in the Caledonian brewery in Edinburgh and will remain there, the new owner said.

Its off-trade range includes the number two premium canned ale, McEwan’s Export, as well as premium bottled ale McEwan’s Champion Ale.

Wells & Young’s managing director Nigel McNally said: “This is a significant and major acquisition, and secures the future for the much loved McEwan’s and Younger’s brands.  

“We will invest and nurture these fantastic Scottish ale brands, and give them a new lease of life, while always putting their Scottish heritage first. That’s why we will continue to brew McEwan’s draught ales in Scotland, establish an office in Edinburgh and invest heavily in marketing.”

He added: “The McEwan’s and Younger’s beers are a great fit with our brewery and with our expertise in marketing through the line coupled with our success in building brands, we are excited about reigniting these brands in Scotland and across the UK.”

Stefan Orlowski, managing director for Heineken UK, said: “We are delighted to have reached this agreement with Wells & Young’s, who are a long-term, valued partner. They have already demonstrated that they can bring their expertise and investment to brands such as Courage, and we know that the McEwan’s and Younger’s ales will complement their portfolio perfectly.”

Wells & Young’s has also bought the remaining 17% of the Courage beer brands from Heineken, following a deal in January 2007.

McNally said: “This latest deal cements our long-standing relationship with Heineken UK and firmly places Wells and Young’s as the best premium ale supplier in the UK.”




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