Malibu launches snow globe bottle

04 October, 2011

Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.

The bottle has a window where you can see the flakes floating in the clear rum.

It is already available in Selfridges and is being rolled out across the off-trade, rrp £15.

Brand owner Pernod Ricard is also developing a range of seasonal recipes for the limited edition, which will be printed in a neck collar.

Head of marketing Patrick Venning said: ďThis new Malibu Winter Limited Edition is striking on-shelf and brings the coconut flavour to life in an exciting new way.†The on-pack recipe communication also helps demonstrate Malibuís versatility through a selection of easy-to-make cocktails for consumers to create at home with friends.Ē

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know