Malibu launches snow globe bottle

04 October, 2011

Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.

The bottle has a window where you can see the flakes floating in the clear rum.

It is already available in Selfridges and is being rolled out across the off-trade, rrp £15.

Brand owner Pernod Ricard is also developing a range of seasonal recipes for the limited edition, which will be printed in a neck collar.

Head of marketing Patrick Venning said: “This new Malibu Winter Limited Edition is striking on-shelf and brings the coconut flavour to life in an exciting new way. The on-pack recipe communication also helps demonstrate Malibu’s versatility through a selection of easy-to-make cocktails for consumers to create at home with friends.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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