Malibu launches snow globe bottle

04 October, 2011

Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.

The bottle has a window where you can see the flakes floating in the clear rum.

It is already available in Selfridges and is being rolled out across the off-trade, rrp £15.

Brand owner Pernod Ricard is also developing a range of seasonal recipes for the limited edition, which will be printed in a neck collar.

Head of marketing Patrick Venning said: ďThis new Malibu Winter Limited Edition is striking on-shelf and brings the coconut flavour to life in an exciting new way.†The on-pack recipe communication also helps demonstrate Malibuís versatility through a selection of easy-to-make cocktails for consumers to create at home with friends.Ē




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter